Livestream Talking Points - 04 May
1.ABOUT CLUB 21
One of Asia’s leading luxury fashion curators.
Founded in Singapore in 1972, Club21 carries over 170+ global designer brands across 80+ retail stores in Asia. Known for style, craftsmanship, and forward-thinking fashion, Club21 is part of the COMO Group, which also spans hotels, restaurants, and wellness.
2.PRODUCTS
Curated by fashion stylists and experts — each piece is hand-picked for style and quality.
Imported directly from brand owners.
100% authentic luxury.
3.RETURNS & EXCHANGES
No exchanges, only returns.
Keep tags and original packaging for returns.
Want a different item? Please re-order in the next livestream.
4.TIPS FOR CREATORS
Show why the product is special (authenticity, curated selection, craftsmanship).
Highlight each brand’s uniqueness and story.
Include close-ups.
Mention the return policy - easy returns.
GANNI
Brand DNA
Copenhagen-based contemporary fashion brand
Effortlessly cool with a playful, feminine edge
Scandinavian style with a more expressive, fashion-forward twist (not overly minimal)
Focus on individuality, confidence, and easy everyday dressing
Design codes (how to recognise it)
Bold, standout prints (florals, checks, vibrant tones)
Feminine silhouettes with a relaxed, wearable fit
Signature details like statement collars, puff sleeves, and ruching
Mix of casual and elevated elements
Recognisable logo pieces with a youthful, “cool girl” vibe
Hero products
Printed dresses (key signature pieces)
Knitwear (logo knits, cardigans)
Blouses with statement details
Accessories (bags, shoes for everyday styling)
On-live phrases
“This is a very signature GANNI piece—you can recognise the print immediately”
“Effortless Copenhagen style, very easy to wear”
“Feminine but still cool and not too sweet”
“Perfect statement piece for everyday styling”
“Very fun, slightly bold but still wearable”
“You can easily dress this up or down”
Why people love it
Trendy yet still very wearable for daily outfits
Strong and recognisable brand identity
Comfortable fits with stylish, flattering silhouettes
Gives that effortless “put-together” look without overstyling
Social proof
Strong presence at Copenhagen Fashion Week and widely recognised among stylists and fashion insiders
Known for its modern Scandinavian aesthetic and strong global following in the contemporary fashion scene
Human Made
Brand DNA
Japanese lifestyle streetwear brand
Vintage-inspired with playful, nostalgic graphics
Blends Americana workwear with modern design
Detail-focused with a collectible appeal
Design codes (how to recognise it)
Retro / vintage aesthetics
Bold graphics (hearts, ducks, slogan prints)
Visible branding and logo play
Workwear influences (jackets, denim styles)
High attention to detailing and finishing
Hero products
Graphic T-shirts
Outerwear (jackets, varsity styles)
Accessories (caps, small lifestyle items)
On-live phrases
“This is a very iconic Human Made graphic”
“Vintage-inspired, very collectible piece”
“Japanese craftsmanship with great attention to detail”
“Very unique design, stands out easily”
“Easy statement piece for your outfit”
“Features the slogan ‘The Future Is In The Past’”
Why people love it
Strong, recognisable identity
Collectible and limited-feel pieces
High-quality materials and finishing
Social proof
Founded by Nigo, a key figure in Japanese streetwear, with strong influence globally and worn by celebrities and streetwear enthusiasts
JACQUEMUS
Brand DNA
French fashion brand founded by Simon Porte Jacquemus
Known for its modern, playful take on French fashion
Minimal yet bold, strong silhouettes with unexpected proportions
Inspired by the South of France (sun, nature, sensuality)
Design codes (how to recognise it)
Clean silhouettes with unique cuts
Asymmetry, draping, and cut-outs
Neutral tones with occasional bright statement colors
Mini proportions (especially in bags)
Logo kept subtle but recognisable
Hero products
Mini bags (Le Chiquito 🔥)
Structured dresses
Tailored pieces with a twist
Statement tops (cut-out / draped styles)
On-live phrases
“This is a very signature Jacquemus silhouette”
“Minimal but still very statement”
“Very French style—effortless but chic”
“Simple piece but the cut makes it very special”
“Very flattering and fashion-forward”
“This is the kind of piece that stands out quietly”
Why people love it
Unique design without being too complicated
Strong identity but still wearable
Very photogenic and fashion-forward
Gives a high-fashion look with minimal effort
Social proof
Highly visible during Paris Fashion Week and widely worn by fashion insiders and celebrities
Seen on celebrities like:
- Kendall Jenner
- Jennie Kim
- Rihanna
MARDI MERCREDI
Brand DNA
Playful, youthful, fun everyday fashion with personality. Founded in South Korea. The brand name means "Tuesday" and "Wednesday" in French.
Design codes (how to recognise it)
Soft pastel and neutral colours
Relaxed, slightly oversized fits
Cute graphics- Dachshund and flowers
Layered, easy styling
Hero products
Graphic tees
Slim and cropped tees
Sweaters and casual tops
On-live phrases
“Cute and easy to wear”
“Perfect café-date outfit”
“Very Instagram vibe”
“Fun everyday pieces”
Why people love it
Comfortable but stylish
Adds personality to simple outfits
Great for casual and weekend wear
Social proof
Seen on K-pop idols such as NewJeans’ Minji, IVE’s Jang Wonyoung, Red Velvet members, Korean influencers and café-style creators. Popular across Korean street style and social media.
MARINE SERRE
Brand DNA
French fashion brand founded by Marine Serre
Known for blending high fashion with sustainability
Futuristic yet rooted in everyday wear
Strong identity with a mix of sportswear, tailoring, and street elements
Design codes (how to recognise it)
Signature crescent moon print 🌙
Body-hugging silhouettes and layering pieces
Mix of recycled / regenerated materials
Sporty + futuristic aesthetic
Patchwork and upcycled designs
Hero products
Moon-print tops & bodysuits (iconic pieces 🔥)
Second-skin long sleeves
Dresses with fitted silhouettes
Outerwear with a sporty edge
On-live phrases
“This is a very signature Marine Serre moon print”
“Very recognisable—you can spot this brand immediately”
“Futuristic but still wearable”
“Very strong identity, not a basic piece”
“Great for layering, very versatile styling”
“This one is more fashion-forward, for those who want something different”
Why people love it
Very unique and instantly recognisable design
Strong fashion identity (not mass / not basic)
Sustainable concept (upcycling, eco-conscious)
Popular among trendsetters and fashion-forward customers
Social proof
Strong presence at Paris Fashion Week, widely recognised for its iconic crescent moon print. Popular in global pop culture and performance styling, often seen in music videos and on stage. Also embraced by K-pop stylists and idols for its bold, body-hugging, statement look.
MAISON KITSUNÉ
Brand DNA
Paris-meets-Tokyo lifestyle brand founded by Gildas Loaëc and Masaya Kuroki
Blends fashion, music, and café culture into one identity
Effortless, clean aesthetic with a subtle, playful twist
Known for its “cool but not loud” everyday style
Design codes (how to recognise it)
Signature fox logo 🦊 (many variations like Chillax, Double Fox)
Clean, minimal silhouettes
Neutral tones with occasional soft colors
Small, refined branding (not overly flashy)
Parisian casual style with a Japanese touch
Hero products
Logo tees and sweatshirts (fox patch 🔥)
Cardigans and knitwear
Shirts with clean tailoring
Everyday essentials with elevated quality
On-live phrases
“This is a very signature Maison Kitsuné fox logo”
“Very easy, everyday piece—super wearable”
“Minimal but still has a nice design detail”
“Not loud branding, more subtle and refined”
“Very Parisian style—clean and effortless”
“Good for daily wear, won’t go out of style”
Why people love it
Timeless and easy to style
Recognisable but not too flashy
Good balance between casual and premium
Strong lifestyle branding (fashion + café + music)
Social proof
Worn by fashion-forward celebrities and creatives such as Blackpink members in casual styling, as well as artists within its own music label ecosystem, Maison Kitsuné is also popular among K-pop idols and stylists for its clean, effortless, everyday look.
REST & RECREATION
Brand DNA
Korean fashion brand founded by Geum Eun Young
Known for relaxed, feminine “cool girl” aesthetics
Blends casual wear with soft sensuality and minimal chic
Everyday pieces designed to feel effortless but styled
Strong focus on comfort-first silhouettes with a fashion edge
Design codes (how to recognise it)
Soft, relaxed silhouettes (not overly tight, but still flattering)
Signature logo pieces (RR / Rest & Recreation branding)
Muted pastels + clean neutral tones
Off-shoulder, cropped, and asymmetric cuts
Casual essentials elevated with subtle detail
Sporty loungewear meets feminine styling
Hero products
Logo tanks & fitted tees (icon staples)
Off-shoulder tops and knits
Relaxed hoodies & sweat sets
Mini skirts with soft structure
Cropped cardigans and layering basics
On-live phrases
“This has that Rest & Recreation soft girl energy”
“Very effortless—looks styled but still relaxed”
“You can wear this daily, but it still feels fashion-forward”
“Simple silhouette, but the fit makes it stand out”
“Very Korean cool-girl aesthetic”
“Minimal, but not boring”
Why people love it
Easy to style in everyday outfits
Balances comfort with trend-driven design
Strong “soft feminine” identity without being too loud
Great entry point into Korean contemporary fashion
Pieces work well for layering and mix-and-match wardrobes
Social proof
Widely worn in Korean street fashion and café culture styling
Frequently seen on influencers and K-pop adjacent fashion circles
Popular on Instagram and TikTok “K-style outfit” edits
Recognised for shaping modern Korean minimal-casual aesthetics with a feminine twist
WE11DONE
Brand DNA
Korean contemporary street-luxury brand
Minimalist yet bold, blending streetwear with high fashion
Focus on oversized silhouettes, clean aesthetics, and premium feel
Gender-neutral, modern, and trend-forward
Design codes (how to recognise it)
Oversized / boxy silhouettes
Clean cuts with structured shapes
Minimal branding (often subtle logo placement)
Neutral tones (black, grey, white) with occasional statement pieces
Denim, washed finishes, and premium fabric textures
Hero products
Graphic / logo T-shirts
Hoodies & sweatshirts
On-live phrases
“This is a signature oversized Korean fit”
“Very on-trend, K-fashion style”
“Easy to style for both casual and smart looks”
“Premium fabric and cutting”
“Unisex piece, very versatile”
Why people love it
Trendy Korean fashion aesthetic
High-quality materials and tailoring
Unique oversized fit that stands out
Social proof
Founded by Kwon Da-mi (G-Dragon’s sister), and well-recognised in the Korean fashion scene, with strong influence among celebrities, influencers, and K-fashion trendsetters.
