GANNI

Credited with reinventing Scandinavian style, Copenhagen-based label GANNI was established in 2000 by husband-and-wife team Ditte and Nicolaj Reffstrup. The label is revered for its fresh and effortless approach to design, based on how the creative director herself would want to dress. The label avoids seasonal trends, instead focusing on directional wardrobe mainstays – think bold colour palettes and contemporary prints. Each collection is inspired, but not limited by the founders' Nordic heritage, marrying Danish quality with an experimental sense of style.