Livestream Talking Points - FOGE,MARDI,AMI,GANNI,WE11DONE,JACQUEMUS
1.ABOUT CLUB 21
One of Asia’s leading luxury fashion curators.
Founded in Singapore in 1972, Club21 carries over 170+ global designer brands across 80+ retail stores in Asia. Known for style, craftsmanship, and forward-thinking fashion, Club21 is part of the COMO Group, which also spans hotels, restaurants, and wellness.
2.PRODUCTS
Curated by fashion stylists and experts — each piece is hand-picked for style and quality.
Imported directly from brand owners.
100% authentic luxury.
3.RETURNS & EXCHANGES
No exchanges, only returns.
Keep tags and original packaging for returns.
Want a different item? Please re-order in the next livestream.
4.TIPS FOR CREATORS
Show why the product is special (authenticity, curated selection, craftsmanship).
Highlight each brand’s uniqueness and story.
Include close-ups.
Mention the return policy - easy returns.
Ami Paris
Brand DNA
Effortless Parisian chic: relaxed, refined, everyday luxury
“Clothes for friends” philosophy: stylish but easy and wearable
Design codes (how to recognise it)
Soft neutral tones: navy, camel, white, muted pastels
Clean, relaxed tailoring with comfortable fits
Subtle logos and understated details
Smart-casual silhouettes that feel polished but not formal
Hero products
Tees, polos, shirts, knitwear, sweaters
Hoodies and relaxed tailoring
Sneakers and small leather goods
On-live phrases
“Very Parisian, very effortless”
“Polished but comfortable”
“Easy everyday luxury”
“Looks put-together without trying”
Why people love it
Timeless and wearable
Perfect from office to weekend
Quiet sophistication without loud branding
Social proof
Worn by Omar Sy, Whoopi Goldberg, Choi Woo-shik, Jessica Alba, Kate Hudson, Seth Rogen. Featured in Emily in Paris (netflix). Popular among fashion editors and Paris Fashion Week guests
Fear of God Essentials
Brand DNA
Elevated streetwear: minimalist, premium, comfort-first
Luxury basics designed for everyday life
Design codes (how to recognise it)
Neutral earthy palette: beige, grey, black, olive, white
Oversized silhouettes with relaxed proportions
Subtle “ESSENTIALS” logo branding
Clean, modern shapes
Hero products
Tees and long sleeves
Hoodies and crewnecks
Sweatpants and sweatshorts
Matching lounge sets
On-live phrases
“Premium everyday basics”
“Perfect oversized fit”
“Super comfy but still stylish”
“Effortless streetwear”
Why people love it
Feels luxurious but casual
Easy to mix and match daily
Comfortable yet fashion-forward
Social proof
Worn by Justin Bieber, Rihanna, Kanye West, Hailey Bieber, LeBron James. Strong following across athletes, musicians, and streetwear culture
GANNI
Brand DNA
Copenhagen-based contemporary fashion brand
Effortlessly cool with a playful, feminine edge
Scandinavian style with a more expressive, fashion-forward twist (not overly minimal)
Focus on individuality, confidence, and easy everyday dressing
Design codes (how to recognise it)
Bold, standout prints (florals, checks, vibrant tones)
Feminine silhouettes with a relaxed, wearable fit
Signature details like statement collars, puff sleeves, and ruching
Mix of casual and elevated elements
Recognisable logo pieces with a youthful, “cool girl” vibe
Hero products
Printed dresses (key signature pieces)
Knitwear (logo knits, cardigans)
Blouses with statement details
Accessories (bags, shoes for everyday styling)
On-live phrases
“This is a very signature GANNI piece—you can recognise the print immediately”
“Effortless Copenhagen style, very easy to wear”
“Feminine but still cool and not too sweet”
“Perfect statement piece for everyday styling”
“Very fun, slightly bold but still wearable”
“You can easily dress this up or down”
Why people love it
Trendy yet still very wearable for daily outfits
Strong and recognisable brand identity
Comfortable fits with stylish, flattering silhouettes
Gives that effortless “put-together” look without overstyling
Social proof
Strong presence at Copenhagen Fashion Week and widely recognised among stylists and fashion insiders
Known for its modern Scandinavian aesthetic and strong global following in the contemporary fashion scene
JACQUEMUS
Brand DNA
French fashion brand founded by Simon Porte Jacquemus
Known for its modern, playful take on French fashion
Minimal yet bold, strong silhouettes with unexpected proportions
Inspired by the South of France (sun, nature, sensuality)
Design codes (how to recognise it)
Clean silhouettes with unique cuts
Asymmetry, draping, and cut-outs
Neutral tones with occasional bright statement colors
Mini proportions (especially in bags)
Logo kept subtle but recognisable
Hero products
Mini bags (Le Chiquito 🔥)
Structured dresses
Tailored pieces with a twist
Statement tops (cut-out / draped styles)
On-live phrases
“This is a very signature Jacquemus silhouette”
“Minimal but still very statement”
“Very French style—effortless but chic”
“Simple piece but the cut makes it very special”
“Very flattering and fashion-forward”
“This is the kind of piece that stands out quietly”
Why people love it
Unique design without being too complicated
Strong identity but still wearable
Very photogenic and fashion-forward
Gives a high-fashion look with minimal effort
Social proof
Highly visible during Paris Fashion Week and widely worn by fashion insiders and celebrities
Seen on celebrities like:
- Kendall Jenner
- Jennie Kim
- Rihanna
MARDI MERCREDI
Brand DNA
Playful, youthful, fun everyday fashion with personality. Founded in South Korea. The brand name means "Tuesday" and "Wednesday" in French.
Design codes (how to recognise it)
Soft pastel and neutral colours
Relaxed, slightly oversized fits
Cute graphics- Dachshund and flowers
Layered, easy styling
Hero products
Graphic tees
Slim and cropped tees
Sweaters and casual tops
On-live phrases
“Cute and easy to wear”
“Perfect café-date outfit”
“Very Instagram vibe”
“Fun everyday pieces”
Why people love it
Comfortable but stylish
Adds personality to simple outfits
Great for casual and weekend wear
Social proof
Seen on K-pop idols such as NewJeans’ Minji, IVE’s Jang Wonyoung, Red Velvet members, Korean influencers and café-style creators. Popular across Korean street style and social media.
WE11DONE
Brand DNA
Korean contemporary street-luxury brand
Minimalist yet bold, blending streetwear with high fashion
Focus on oversized silhouettes, clean aesthetics, and premium feel
Gender-neutral, modern, and trend-forward
Design codes (how to recognise it)
Oversized / boxy silhouettes
Clean cuts with structured shapes
Minimal branding (often subtle logo placement)
Neutral tones (black, grey, white) with occasional statement pieces
Denim, washed finishes, and premium fabric textures
Hero products
Graphic / logo T-shirts
Hoodies & sweatshirts
On-live phrases
“This is a signature oversized Korean fit”
“Very on-trend, K-fashion style”
“Easy to style for both casual and smart looks”
“Premium fabric and cutting”
“Unisex piece, very versatile”
Why people love it
Trendy Korean fashion aesthetic
High-quality materials and tailoring
Unique oversized fit that stands out
Social proof
Founded by Kwon Da-mi (G-Dragon’s sister), and well-recognised in the Korean fashion scene, with strong influence among celebrities, influencers, and K-fashion trendsetters.
