BONBOM in Singapore and Malaysia – Official Retailer at Club21.com

BONBOM is a contemporary fashion label founded by artistic director Bonbom Jo, known for redefining modern dressing through playful design, relaxed silhouettes, and expressive individuality. Blending comfort-driven streetwear with directional pattern cutting, BONBOM explores what dressing up means in today’s era of elevated casualwear.

Available at select Club21 boutiques and online, BONBOM introduces a spirited, versatile approach to contemporary fashion.

Shop the collection online: Club21.com

About BONBOM

Founded by Bonbom Jo, a Menswear graduate from the London College of Fashion and former pattern-cutting intern at Y/PROJECT, the brand reflects a strong foundation in technical construction and progressive design thinking.

BONBOM challenges traditional ideas of gendered dressing. While many pieces are unisex, the focus is not on binary labels but on versatility—garments that maintain presence, strength, and softness simultaneously.

The collections balance:

  • Playful colour expression
  • Relaxed yet considered silhouettes
  • Technical pattern-cutting foundations
  • Everyday wearability with design impact

BONBOM offers fashion that feels expressive without sacrificing comfort.

Brand Philosophy

  • Redefining dressing-up in a comfort-first era
  • Playful yet structured design
  • Gender-fluid versatility
  • Casualwear elevated through thoughtful construction
  • Fashion that encourages individuality

Key Product Categories

  • Casual tops and graphic T-shirts
  • Relaxed dresses and fluid separates
  • Contemporary street-casual essentials
  • Expressive everyday pieces

Shop BONBOM in Singapore | Club21 Boutiques & Online

Available online at Club21.com and at selected Singapore boutiques:

Marina Bay Sands – The Shoppes

  • Address: 2 Bayfront Avenue, Singapore 018972
  • Hours: Sun–Thu: 10:30 AM – 10:30 PM | Fri–Sat & PH Eve: 10:30 AM – 11:00 PM
  • Phone: +65 6304 1383 / +65 8121 3759
  • View on Google Maps
  • Situated in the Marina Bay waterfront retail and hotel cluster, accessible via Bayfront MRT (CE1/DT16) and connected to the CBD.

Product Highlights

Why BONBOM Is Distinctive

BONBOM stands out for its:

  • Founded by Bonbom Jo: London-trained designer with pattern-cutting expertise.
  • Technical Foundation: Strong construction influence from Y/PROJECT internship experience.
  • Playful Yet Intentional Design: Colour and proportion used with precision rather than novelty.
  • Gender-Fluid Versatility: Pieces transcend traditional menswear and womenswear boundaries.
  • Comfort Meets Presence: Relaxed silhouettes that retain structure and personality.

Style & Category Positioning

BONBOM sits within contemporary fashion with street-casual influence. It aligns with brands that prioritise:

  • Creative self-expression
  • Elevated comfort
  • Gender-inclusive design
  • Modern, urban styling

It appeals to individuals who want casual fashion with personality and thoughtful construction.

Is BONBOM Suitable for Work, Travel & Everyday Wear?

Work: Best suited for casual or creative environments with relaxed dress codes.

Travel: Lightweight fabrics and relaxed fits make BONBOM suitable for travel and leisure.

Everyday: Ideal for daily wear, errands, and casual social settings.

BONBOM appeals to individuals in Singapore and Malaysia who enjoy expressive fashion with a playful, easygoing attitude.

Fit, Comfort & Wearability

BONBOM designs typically feature relaxed or easy fits for comfort and movement. Individual product measurements are recommended to determine preferred sizing.

Material Quality & Care

Garments are made from comfortable, everyday fabrics designed for frequent wear.

Care Tips:

  • Follow garment care labels carefully
  • Wash with similar colours
  • Avoid high heat to maintain fabric quality

Authenticity, Warranty & Aftercare

BONBOM is sold exclusively through authorised retailers. Purchases from Club21 include authenticity assurance and boutique aftercare support in Singapore and Malaysia.

Buyer’s Guide: Is BONBOM Worth It?

Pros

✓ Founder-led creative direction
✓ Technical pattern-cutting background
✓ Playful yet wearable design
✓ Gender-fluid versatility
✓ Comfortable, expressive styling

Considerations

▢ Casual aesthetic may not suit formal wardrobes
▢ Statement colours may not appeal to minimalist preferences

Best For

  • Creative wardrobes
  • Casual daily styling
  • Gender-fluid fashion enthusiasts
  • Expressive, comfort-first dressing

Worth It If…
There is appreciation for playful fashion grounded in technical design and modern versatility.

Frequently Asked Questions (FAQ)

1. Who founded BONBOM?
BONBOM was founded by Bonbom Jo, a London College of Fashion graduate.

2. Is BONBOM unisex?
Many pieces are designed to be gender-fluid and versatile.

3. What is BONBOM best known for?
Playful design, relaxed silhouettes, and modern casualwear with personality.

4. Is BONBOM suitable for everyday wear?
Yes. The brand is built around comfortable, wearable styling.

5. Where can BONBOM be purchased in Singapore and Malaysia?
At selected Club21 boutiques in Singapore, or online at Club21.com.

Shop Online or Visit a Boutique Today

Explore the latest BONBOM collection online at Club21.com or visit a Club21 boutique in Singapore to discover contemporary fashion defined by playfulness, comfort, and everyday style.