BONBOM is the brand owned and artistically directed by the designer Bonbom Jo. He majored Menswear at London College of Fashion on 2019. He lived in Texas, United States of America and Denmark when he was a child. He also lived in Paris while he worked at Y/PROJECT as a pattern cutting intern.

He tries to define what dressing-up means today in the era of comfortable street casual wear. There are many unisex items in this brand, but rather than combining men's and women's wear, both of them are versatile without losing their presence (masculinity and femininity as they are).

As a result, BONBOM’s final goal is to successfully and consistently showing the process of young designer-brand becoming a high-fashion brand supported by artistic talent, passion, unique high-end taste, creative design, and borderless marketing strategy.