Drôle de Monsieur

Founded in 2014 by Dany Dos Santos and Maxime Schwab, Drôle de Monsieur is built on a simple but powerful idea: style does not belong to one city, one postcode, or one cultural centre.

Hailing from Dijon in eastern France, the self-made designers create a wardrobe of distinctive yet wearable pieces that blend eras and influences with ease. The brand draws from the bold prints and confident silhouettes of the Seventies, layered with the raw energy of the Nineties—an era shaped by the rise of rap and hip-hop culture in France, and deeply tied to the founders’ own youth.

“Not From Paris Madame” is more than a slogan. It is a statement of intent. From its beginnings outside the capital, Drôle de Monsieur champions the belief that ambition, creativity, and success can emerge from anywhere—not just the traditional fashion capitals.

Today, the brand extends this philosophy through collaborations with artists around the world who have built meaningful creative worlds beyond big-city life. Through genuine, long-term relationships, Drôle de Monsieur shines a light on authentic voices, real inspirations, and the power of community.

Because talent comes from everywhere—and “Not From Paris Madame” is the window through which it is seen.