Canadian Erdem Moralioglu is one of the brighter stars on the London fashion circuit. His eponymous label has since developed a signature sensibility that is all Erdem’s: graphic prints, refined colour scheme and sharp cuts that all add up to an elegant femininity. Or in his own words, the label is all about “colour, optimism and oddities”. Fans include Ashley Olsen, Keira Knightley and Sarah Jessica Parker.