A diffusion line started in 1977, a few years before the main line was launched, Y's by Yohji Yamamoto is conceptually similar to the core DNA of Yohji Yamamoto: “When I started making clothes for my line Y's in 1977, all I wanted was for women to wear men’s clothes,” the designer once said. What distinguishes the main from the diffusion lines are designs that are, some say, easier to wear, less avant-garde and with a pocket-friendly price point.