Gone are the days of apparent logos and flashy pieces that look like overt displays of wealth. While we do love keeping up with fashion trends, we also recognise the importance of owning timeless and high-quality essentials that we can reply on year after year. We’re referring to “quiet luxury”. These “quiet luxury” pieces are more versatile, unassuming, and beautifully tailored. Think brands like Jil Sander, Mulberry and Me ISSEY MIYAKE – these brands are minimalists’ favourites and know a thing or two about the joy of quiet luxe in your everyday life. Here, we present these low-key brands that should be on your radar.

Jil Sander

Pure - not minimalist - would have been the perfect word to describe fashion brand Jil Sander. Conceived as a niche luxury house with a well-honed singular vision by its founder in 1968, the German label applies a consistent, almost Mies-ian approach, to fashion: The clothes may look deceptively simple and utilitarian, but upon closer inspection, each piece reveals master craftsmanship with a monastic rigour to detail. Less is definitely more for Jil Sander and she definitely knows how to harness this simplicity. From flowing dresses and casual t-shirts to leather bags, these pieces bring joy to understated dressing. 

Mulberry

When it was first launched, British label Mulberry’s romantic and inspired take on the heritage and craft found in the English countryside established it as a champion of that look in the market – known as ‘le style Anglais’. Fans of the brand remember the ‘poacher’ and ‘dispatch’ bag styles, and a classic country sensibility. Heritage and English charm are still one of the primary facets of the brand, yet today this has been combined with European sensibility and modern, innovative new designs for the new century. With a timeless design ethos, Mulberry’s bags are pieces you’ll likely carry for decades, rather than years.