BAO BAO ISSEY MIYAKE is releasing a short film for the launch of “BEAM”, a new series which will be available in July.
Abstract shapes and lines dance to the rhythmic music to create amoiré-like pattern that comes together to reveal “BAO BAO” on the bag. Please enjoy the changing dynamic print that crates an optical illusion.
The BEAM series is characterized by its pattern that was created by superimposing lines. The series was named after the moiré phenomenon generated by an electron beam. The contrast between the lines creates an optical illusion, making the letters of the brand name BAO BAO appear on top.
The mini handbag is convenient for carrying small items, such as a smartphone or wallet.
