UNDERCOVER in Singapore and Malaysia – Official Retailer at Club21.com

UNDERCOVER is a Japanese fashion label founded by designer Jun Takahashi, known for its conceptual design language, subversive spirit, and distinctive fusion of streetwear, tailoring, and art. Emerging from Tokyo’s underground fashion culture, the brand blends experimental ideas with refined craftsmanship, creating clothing that is both expressive and wearable.

Available at Club21 boutiques and online, UNDERCOVER appeals to individuals who see fashion as a form of creative identity—balancing intellectual design, cultural references, and everyday functionality.

Shop the collection online: Club21.com

About UNDERCOVER

Designer Jun Takahashi, born in Kiryu in Gunma Prefecture, Japan, founded UNDERCOVER in 1990 while studying at Bunka Fashion College in Tokyo. What began as a small independent label rooted in punk subculture quickly evolved into one of the most influential brands in contemporary Japanese fashion.

UNDERCOVER first gained recognition for its rebellious spirit and experimental approach to clothing. Early collections referenced punk culture, music, and underground art, combining unconventional graphics with unexpected silhouettes.

Over time, the brand matured into a globally respected fashion house known for balancing conceptual storytelling with practical design. Takahashi’s work continues to explore the tension between chaos and refinement, blending tailored garments, streetwear elements, and artistic narratives.

The brand’s guiding philosophy, “We Make Noise, Not Clothes,” reflects Takahashi’s belief that fashion should provoke thought and emotion rather than simply follow trends.

Today, UNDERCOVER presents collections internationally, including runway shows in Paris, while maintaining its roots in Tokyo’s avant-garde fashion culture.

Brand Philosophy:

  • Fashion as conceptual and cultural expression
  • Challenging conventions through experimental design
  • Blending streetwear, tailoring, and artistic storytelling
  • Practical construction with unexpected creative details

Key Product Categories:

  • Conceptual outerwear and statement jackets
  • Graphic tops and printed shirts
  • Tailored pieces with experimental construction
  • Elevated streetwear including hoodies, knitwear, and trousers
  • Accessories and collaborative capsule collections
  • Flat bedroom shoes

UNDERCOVER collections combine artistic narratives with functional design, resulting in garments that feel innovative while remaining wearable.

Shop UNDERCOVER in Singapore | Club21 Boutiques & Online

Available online at Club21.com and at selected Singapore boutiques:

VOCO Orchard Singapore

  • Address: 581 Orchard Road, Singapore 238883
  • Hours: Mon–Sat: 10:30 AM – 7:30 PM | Sun & PH: 11:00 AM – 6:00 PM
  • Phone: +65 8121 5133 / +65 6304 1455 / +65 6304 1459 / +65 6304 1331 
  • View on Google Maps
  • Located along the Orchard Road retail belt near major hotels and shopping malls.

Shop UNDERCOVER in Malaysia | Kuala Lumpur Club21 Boutiques & Online

Available online at Club21.com and at selected Malaysia boutiques:

The Gardens, Mid Valley City

  • Address: G-250, Ground Floor & F-248, 1st Floor,
    Lingkaran Syed Putra, 59200 Kuala Lumpur
  • Hours: 10:00 AM – 10:00 PM daily
  • Phone: +6012 398 6735
  • View on Google Maps

Pavilion Damansara Heights

  • Address: Lot 2.38 & 2.39, Level 2,
    Jalan Damanlela, Pusat Bandar Damansara,     50490 Kuala Lumpur
  • Hours: 10:00 AM – 10:00 PM daily
  • Phone: +603 3010 3526
  • View on Google Maps

The Exchange TRX (Seibu)

  • Address: L1.DS.01, Persiaran TRX, 55188 Kuala Lumpur
  • Hours: 10:00 AM – 10:00 PM daily
  • Phone: +6012 398 5312
  • View on Google Maps

Shoppes at Four Seasons Place

  • Address: Lot G-04-06 & 08-09, Ground Floor, 
    145 Jalan Ampang, 50450 Kuala Lumpur
  • Hours: 10:00 AM – 10:00 PM daily
  • Phone: +603 2858 7170
  • View on Google Maps

Product Highlights

Why UNDERCOVER Clothing Is Unique

  • Conceptual Storytelling: Each collection is built around a narrative concept, combining fashion with artistic expression.
  • Punk and Subculture Influence: Early inspirations from punk music and underground culture continue to shape the brand’s rebellious identity.
  • Experimental Construction: Unexpected silhouettes, graphics, and details challenge conventional fashion design.
  • Practical Innovation: Despite its conceptual nature, UNDERCOVER garments often incorporate highly functional construction and wearable silhouettes.

Style and Category Positioning

UNDERCOVER sits within contemporary luxury fashion, combining Japanese avant-garde design with streetwear influence and refined craftsmanship.

Collaborations and Cultural Influence

UNDERCOVER has collaborated with several globally recognised brands, expanding its creative reach beyond traditional fashion.

Notable collaborations include:

  • Nike — performance and running collections such as GYAKUSOU
  • Uniqlo — the accessible “UU” collaborative line
  • Valentino — luxury runway collaboration
  • The North Face — technical outdoor capsules such as SOUKUU

These partnerships demonstrate Takahashi’s ability to merge conceptual design with performance innovation and global fashion culture.

Is UNDERCOVER Good for Work, Travel & Everyday Wear?

Work: Best suited for creative industries and fashion-forward environments.

Travel: Outerwear and layered pieces offer both practicality and distinctive design.

Everyday: Ideal for individuals who enjoy expressive fashion that reflects personal identity.

UNDERCOVER resonates strongly with those who view clothing as a form of cultural and artistic expression.

Fit & Wearability

Fits vary widely depending on the collection, ranging from relaxed streetwear silhouettes to structured tailoring. Reviewing measurements and product details is recommended to achieve the intended look.

Care & Fabric Considerations

Many pieces feature specialised construction or detailing and may require professional or careful handling. Always follow garment care instructions.

Authenticity, Warranty & Aftercare

UNDERCOVER is sold through authorised retailers. Club21 provides authenticity assurance, boutique support, and aftercare guidance for eligible purchases made in Singapore and Malaysia.

Buyer’s Guide: Is UNDERCOVER Worth It?

Pros

✓ Strong conceptual identity and artistic influence
✓ Innovative design with practical construction
✓ Cultural relevance within global fashion

Considerations

▢ Avant-garde aesthetic may not suit minimalist wardrobes
▢ Statement pieces may require confident styling

Best For

  • Conceptual fashion enthusiasts
  • Creative professionals
  • Individuals who appreciate experimental design

Worth It If…
You value fashion that challenges convention while remaining thoughtfully constructed and wearable.

Frequently Asked Questions (FAQ)

1. Who founded UNDERCOVER?

UNDERCOVER was founded by Japanese designer Jun Takahashi in 1990 while he was studying at Bunka Fashion College in Tokyo.

2. What is UNDERCOVER known for?
UNDERCOVER is known for conceptual Japanese fashion that blends streetwear, tailoring, and artistic storytelling.

3. What does “We Make Noise, Not Clothes” mean?
It reflects the brand’s philosophy that fashion should provoke ideas, emotions, and cultural conversation rather than simply follow trends.

4. Is UNDERCOVER considered luxury?
Yes. The brand sits within contemporary luxury fashion.

5. Is UNDERCOVER suitable for everyday wear?
Yes, particularly for individuals who enjoy expressive, statement-driven clothing.

6. Where can I buy UNDERCOVER in Singapore and Malaysia?
At selected Club21 boutiques in Singapore and Kuala Lumpur, or online at Club21.com.

Shop Online or Visit a Boutique Today

Explore the full UNDERCOVER collection online at Club21.com or visit a Club21 boutique in Singapore or Malaysia to experience fashion that challenges convention through concept, creativity, and thoughtful design.