Livestream Talking Points
1.ABOUT CLUB 21
One of Asia’s leading luxury fashion curators.
Founded in Singapore in 1972, Club21 carries over 170+ global designer brands across 80+ retail stores in Asia. Known for style, craftsmanship, and forward-thinking fashion, Club21 is part of the COMO Group, which also spans hotels, restaurants, and wellness.
2.PRODUCTS
Curated by fashion stylists and experts — each piece is hand-picked for style and quality.
Imported directly from brand owners.
100% authentic luxury.
3.RETURNS & EXCHANGES
No exchanges, only returns.
Keep tags and original packaging for returns.
Want a different item? Please re-order in the next livestream.
4.TIPS FOR CREATORS
Show why the product is special (authenticity, curated selection, craftsmanship).
Highlight each brand’s uniqueness and story.
Include close-ups.
Mention the return policy - easy returns.
5.FEATURED BRANDS
Alexander Wang, AMI Paris, BE@RBRICK, Carlyn, Comme des Garcons PLAY, Fear of God ESSENTIALS, Mardi Mercredi, Stand Oil, Wooyoungmi
ALEXANDER WANG
Brand DNA
Downtown New York energy: edgy, sporty, minimalist luxury
“Cool-girl” confidence: clean but bold
Design codes (how to recognise it)
Black/grey neutrals and muted tones
Sleek silhouettes, often oversized or cropped
Sporty details (logos, elastic, ribbing) with streetwear proportions
Hero products
Baby tees / tees, hoodies, sweatshirts
Denim and modern essentials
Bags: small shoulder styles / hobos / totes
Minimal footwear (loafers, flat sandals)
On-live phrases
“New York cool-girl energy”
“Edgy but clean”
“Looks styled without trying”
“Street-luxe, not flashy”
Why people love it
Instantly looks fashion-forward without being loud
Easy to dress up or down
Adds a cool factor to basic outfits
Social proof
Seen on Kylie Jenner, Gigi Hadid, Bella Hadid, Rihanna, Hailey Bieber. Long-time favourite among off-duty models and street-style stars
AMI PARIS
Brand DNA
Effortless Parisian chic: relaxed, refined, everyday luxury
“Clothes for friends” philosophy: stylish but easy and wearable
Design codes (how to recognise it)
Soft neutral tones: navy, camel, white, muted pastels
Clean, relaxed tailoring with comfortable fits
Subtle logos and understated details
Smart-casual silhouettes that feel polished but not formal
Hero products
Tees, polos, shirts, knitwear, sweaters
Hoodies and relaxed tailoring
Sneakers and small leather goods
On-live phrases
“Very Parisian, very effortless”
“Polished but comfortable”
“Easy everyday luxury”
“Looks put-together without trying”
Why people love it
Timeless and wearable
Perfect from office to weekend
Quiet sophistication without loud branding
Social proof
Worn by Omar Sy, Whoopi Goldberg, Choi Woo-shik, Jessica Alba, Kate Hudson, Seth Rogen. Featured in Emily in Paris (netflix). Popular among fashion editors and Paris Fashion Week guests
BE@RBRICK
Brand DNA
Art toy meets audio tech: collectible, design-led, culture-driven. Street culture icon reimagined as a functional lifestyle object. Not just a speaker - a statement piece for your space.
Design codes (how to recognise it)
Iconic BE@RBRICK 400% silhouette
Glossy / translucent / iridescent finishes
Clean, futuristic aesthetic that looks like modern art
Minimal visible tech — speaker hidden inside the form
On-live phrases
“Not just a speaker - it’s art”
“Speaker but make it designer”
“Looks like a collectible toy, plays like a real speaker”
“Perfect statement piece for your room”
“Very hype, very aesthetic”
“Display + sound in one”
Why people love it
Doubles as home décor and functional tech
Instant conversation starter
Elevates desks, shelves, and living spaces
Unique gift for collectors and creatives
Feels premium and collectible, not mass-market electronics
Social proof
BE@RBRICK is a globally recognised collectible from MEDICOM TOY, loved by streetwear collectors, sneakerheads, designers, and art toy communities worldwide
Frequently featured in designer homes, concept stores, and fashion spaces
A staple collectible among hype culture and contemporary art toy collectors
BLACKJACK
Brand DNA
Reborn as a Club 21 in-house label: youthful, utility-inspired, street-luxe.
Monochrome confidence: clean, directional, designed for everyday wear (unisex)
Design codes (how to recognise it)
Monochromatic palette (black/white/greys) as the “base uniform”
Utility cues: functional separates, sporty trims, practical detailing
New logo focus (graphic placement + bold, modern branding)
Relaxed, oversized street silhouettes (tees, hoodies, casual bottoms)
Hero products
Directional tees (logo placement, elevated cotton feel)
Hoodies / casual tops as core street staples
Relaxed bottoms (shorts / pants) with sporty details
Nylon tote-style bags (street functional, everyday carry)
On-live phrases
“Club 21’s own label — designed in-house”
“Utility-inspired, monochrome street-luxe”
“Clean but directional — very ‘daily uniform’”
“Unisex, easy proportions — effortless styling”
Why people love it
Feels like streetwear done properly — clean, not messy
Easy to style: throw-on pieces that still look considered
A Club 21 point of view (curated taste, but in a house label)
Social proof
Originally Blackjack was introduced in 1996 as one of the early adopters of streetwear as luxury fashion in Singapore, and it helped introduce cult, directional labels like Maharishi, Mambo, and Wild & Lethal Trash (W<) to local shoppers.
The new Blackjack was re-conceived, designed, and produced by Club 21’s in-house team as part of Club21’s 50th anniversary.
The debut collection is described as youthful and utility-inspired, built around monochrome separates and a new logo.
Style press also noted Blackjack’s return as a single-brand “luxury fashion label” with a street vibe, and that the clothes were designed by Club 21’s creative director, Ash Ghazali.
BLACK SCORE
Brand DNA
London streetwear with a graphic-art twist: witty, tongue-in-cheek, pop-culture-driven.
Artist-led label created by Simeon Farrar in East London.
Known for hand-drawn / hand-printed slogan tees with “cult-following” energy.
Design codes (how to recognise it)
Bold text graphics and satirical slogans referencing fashion + pop culture.
Graphic tees/sweats that look like wearable posters (often black/white base, high-contrast prints).
Art-first placement: big chest prints, punchy typography, statement front/back graphics.
Hero products
Graphic T-shirts (the brand’s signature) — hand-drawn / hand-printed styles.
On-live phrases
“London cult streetwear.”
“Hand-drawn graphics — it’s art you can wear.”
“If you like witty slogan tees, this is that brand.”
“Statement top, simple bottoms — instantly styled.”
Why people love it
Instant conversation starter: the tee does all the talking.
Feels collectible (limited-drop energy) and very “fashion crowd” coded.
Easy outfit hack: throw-on graphic + clean denim/trousers = street-style look.
Social proof
Fans including Cara Delevingne, Jourdan Dunn, Rita Ora. Vibe Magainze covered tees designed with Cara + Jourdan for the brand. Known for charity-linked graphics like the “Kate Mouse” tee supporting Save the Children appeals.
FEAR OF GOD ESSENTIALS
Brand DNA
Elevated streetwear: minimalist, premium, comfort-first
Luxury basics designed for everyday life
Design codes (how to recognise it)
Neutral earthy palette: beige, grey, black, olive, white
Oversized silhouettes with relaxed proportions
Subtle “ESSENTIALS” logo branding
Clean, modern shapes
Hero products
Tees and long sleeves
Hoodies and crewnecks
Sweatpants and sweatshorts
Matching lounge sets
On-live phrases
“Premium everyday basics”
“Perfect oversized fit”
“Super comfy but still stylish”
“Effortless streetwear”
Why people love it
Feels luxurious but casual
Easy to mix and match daily
Comfortable yet fashion-forward
Social proof
Worn by Justin Bieber, Rihanna, Kanye West, Hailey Bieber, LeBron James. Strong following across athletes, musicians, and streetwear culture
MARDI MERCREDI
Brand DNA
Playful, youthful, fun everyday fashion with personality. Founded in South Korea. The brand name means "Tuesday" and "Wednesday" in French.
Design codes (how to recognise it)
Soft pastel and neutral colours
Relaxed, slightly oversized fits
Cute graphics- Dachshund and flowers
Layered, easy styling
Hero products
Graphic tees
Slim and cropped tees
Sweaters and casual tops
On-live phrases
“Cute and easy to wear”
“Perfect café-date outfit”
“Very Instagram vibe”
“Fun everyday pieces”
Why people love it
Comfortable but stylish
Adds personality to simple outfits
Great for casual and weekend wear
Social proof
Seen on K-pop idols such as NewJeans’ Minji, IVE’s Jang Wonyoung, Red Velvet members, Korean influencers and café-style creators. Popular across Korean street style and social media.
RALLY MOVEMENT
Brand DNA
Bangkok-born contemporary fashion: effortless, creative pieces with quiet cool energy
A label built around fluid, wearable shapes infused with bold details
Design codes (how to recognise it)
Relaxed, diversified silhouettes with a youthful edge
Workwear influences & playful pieces like denim corsets and unique tops
Minimalist structure with statement elements (buttons, pleats, cuts)
Hero products
“Rally the Bag” — iconic bucket bag that sells out fast
Denim pieces: jeans, corset tops
Statement tops & knitwear with unique tailoring
On-live phrases
“Bold but effortless”
“Work-to-weekend ready”
“Looks thoughtful but easy”
“Style that feels like you”
Why people love it
Feels modern and wearable yet distinct
Functional designs with personality
Iconic accessories that sell out quickly
Social proof
Rally Movement’s “Rally the Bag” consistently sells out online, gaining buzz with local Thai influencers and celebrities at drops.
REST&RECREATION
Brand DNA
Contemporary unisex casual brand: effortless comfort meets modern design
Comfort-first fashion with relaxed silhouettes and thoughtful details — “restful style for everyday life”
Design codes (how to recognise it)
Soft, versatile neutrals and pastels
Relaxed casual shapes with relaxed fits
‘RR’ logo and understated graphics
Wearable basics with subtle details that feel premium
Hero products
Oversized tees and logo tops
Light knitwear and cardigans
Relaxed trousers, skirts, and dresses
Casual jackets and logo hoodies
Bags and accessories with simple, soft colourways
On-live phrases
“Casual but refined everyday wear”
“Comfort first, style always”
“Soft silhouettes for effortless daily looks”
“Very wearable — looks stylish without trying too hard”
Why people love it
Feels comfortable and modern
Easy to mix with wardrobes regardless of trend
Versatile for daily errands, outings, and casual hangs
Unique aesthetic that still feels familiar and wearable
Social proof
Created by designer Kim Ji-eun, known for her work on fleamadonna before launching this new label in Seoul (2022) — giving it credibility from fashion insiders
Rapidly rising among Gen Z and casual fashion communities in Korea and Japan for its wearable essentials and logo pieces
Seen often in street style feeds and social videos from Seoul’s Seongsu and Hannam fashion districts, signalling its popularity among local trend followers
STAND OIL
Brand DNA
Seoul street-style accessories: trendy, minimal, practical
Everyday bags with modern shapes
Design codes (how to recognise it)
Clean silhouettes: baguette, chubby, boxy shapes
Vegan leather with smooth finishes
Neutral and wearable colours
Lightweight and functional design
Hero products
Chubby bags
Baguette bags
Chunky statement bags
Crossbody and adjustable strap styles
On-live phrases
“Super popular in Korea right now”
“Perfect everyday bag”
“Fits more than it looks”
“Minimal but trendy”
Why people love it
Stylish yet practical
Matches almost any outfit
Easy daily carry
Social proof
Spotted on Bella Hadid, Jennie (Blackpink), Taeyeon, Olivia Rodrigo, Jenna Ortega. Frequently featured by Korean influencers and street-style creators
WOOYOUNGMI
Brand DNA
Quiet luxury menswear: refined, architectural, sophisticated
Designer tailoring with a modern edge
Design codes (how to recognise it)
Structured silhouettes with clean lines
Muted palette: black, grey, beige, soft tones
Premium fabrics and sharp construction
Minimal or hidden branding
Hero products
Tailored jackets and bombers
Shirts and polos
Elevated tees and hoodies
Smart trousers and outerwear
On-live phrases
“Quiet luxury”
“Very clean and sophisticated”
“Designer craftsmanship”
“Understated but premium”
Why people love it
Looks expensive without logos
Timeless and mature style
Elevates everyday outfits
Social proof
Featured regularly at Paris Men’s Fashion Week
Seen on artists and creatives such as Troye Sivan, Moses Sumney, and fashion insiders
Recognised globally as a leading Korean luxury designer label
