Livestream Talking Points - July 2026
1.ABOUT CLUB 21
One of Asia’s leading luxury fashion curators.
Founded in Singapore in 1972, Club21 carries over 170+ global designer brands across 80+ retail stores in Asia. Known for style, craftsmanship, and forward-thinking fashion, Club21 is part of the COMO Group, which also spans hotels, restaurants, and wellness.
2.PRODUCTS
Curated by fashion stylists and experts — each piece is hand-picked for style and quality.
Imported directly from brand owners.
100% authentic luxury.
3.RETURNS & EXCHANGES
No exchanges, only returns.
Keep tags and original packaging for returns.
Want a different item? Please re-order in the next livestream.
4.TIPS FOR CREATORS
Show why the product is special (authenticity, curated selection, craftsmanship).
Highlight each brand’s uniqueness and story.
Include close-ups.
Mention the return policy - easy returns.
Ami Paris
Brand DNA
Effortless Parisian chic: relaxed, refined, everyday luxury
“Clothes for friends” philosophy: stylish but easy and wearable
Design codes (how to recognise it)
Soft neutral tones: navy, camel, white, muted pastels
Clean, relaxed tailoring with comfortable fits
Subtle logos and understated details
Smart-casual silhouettes that feel polished but not formal
Hero products
Tees, polos, shirts, knitwear, sweaters
Hoodies and relaxed tailoring
Sneakers and small leather goods
On-live phrases
“Very Parisian, very effortless”
“Polished but comfortable”
“Easy everyday luxury”
“Looks put-together without trying”
Why people love it
Timeless and wearable
Perfect from office to weekend
Quiet sophistication without loud branding
Social proof
Worn by Omar Sy, Whoopi Goldberg, Choi Woo-shik, Jessica Alba, Kate Hudson, Seth Rogen. Featured in Emily in Paris (netflix). Popular among fashion editors and Paris Fashion Week guests
COMME des GARÇONS PLAY
Brand DNA
Minimalist, iconic, and quietly expressive everyday fashion. A diffusion line of Comme des Garçons founded by Rei Kawakubo. PLAY focuses on simplicity with a signature twist — understated pieces with strong identity.
Design codes (how to recognise it)
Clean, minimal silhouettes
Neutral colour palette (black, white, grey, navy)
Signature heart logo with eyes (by Filip Pagowski)
Slim, structured fits (especially tees and knits)
Subtle logo placement — small but instantly recognisable
Hero products
Heart logo tees (single or multiple hearts)
Striped long sleeve tops
Cardigans with heart patch
Hoodies and sweatshirts
On-live phrases
“Simple but iconic”
“Effortlessly cool”
“Easy everyday essential”
“Recognisable but not loud”
“Timeless wardrobe staple”
Why people love it
Easy to style with anything
Subtle flex — logo is iconic but not flashy
Works across casual and smart-casual looks
High-quality basics with design identity
Social proof
Worn by global creatives, fashion insiders, and celebrities like Pharrell Williams, G-Dragon, and Kendall Jenner. Frequently seen in street style across Tokyo, Paris, and Seoul.
Fear of God Essentials
Brand DNA
Elevated streetwear: minimalist, premium, comfort-first
Luxury basics designed for everyday life
Design codes (how to recognise it)
Neutral earthy palette: beige, grey, black, olive, white
Oversized silhouettes with relaxed proportions
Subtle “ESSENTIALS” logo branding
Clean, modern shapes
Hero products
Tees and long sleeves
Hoodies and crewnecks
Sweatpants and sweatshorts
Matching lounge sets
On-live phrases
“Premium everyday basics”
“Perfect oversized fit”
“Super comfy but still stylish”
“Effortless streetwear”
Why people love it
Feels luxurious but casual
Easy to mix and match daily
Comfortable yet fashion-forward
Social proof
Worn by Justin Bieber, Rihanna, Kanye West, Hailey Bieber, LeBron James. Strong following across athletes, musicians, and streetwear culture.
GANNI
Brand DNA
Copenhagen-based contemporary fashion brand
Effortlessly cool with a playful, feminine edge
Scandinavian style with a more expressive, fashion-forward twist (not overly minimal)
Focus on individuality, confidence, and easy everyday dressing
Design codes (how to recognise it)
Bold, standout prints (florals, checks, vibrant tones)
Feminine silhouettes with a relaxed, wearable fit
Signature details like statement collars, puff sleeves, and ruching
Mix of casual and elevated elements
Recognisable logo pieces with a youthful, “cool girl” vibe
Hero products
Printed dresses (key signature pieces)
Knitwear (logo knits, cardigans)
Blouses with statement details
Accessories (bags, shoes for everyday styling)
On-live phrases
“This is a very signature GANNI piece—you can recognise the print immediately”
“Effortless Copenhagen style, very easy to wear”
“Feminine but still cool and not too sweet”
“Perfect statement piece for everyday styling”
“Very fun, slightly bold but still wearable”
“You can easily dress this up or down”
Why people love it
Trendy yet still very wearable for daily outfits
Strong and recognisable brand identity
Comfortable fits with stylish, flattering silhouettes
Gives that effortless “put-together” look without overstyling
Social proof
Strong presence at Copenhagen Fashion Week and widely recognised among stylists and fashion insiders
Known for its modern Scandinavian aesthetic and strong global following in the contemporary fashion scene
Human Made
Brand DNA
Japanese lifestyle streetwear brand
Vintage-inspired with playful, nostalgic graphics
Blends Americana workwear with modern design
Detail-focused with a collectible appeal
Design codes (how to recognise it)
Retro / vintage aesthetics
Bold graphics (hearts, ducks, slogan prints)
Visible branding and logo play
Workwear influences (jackets, denim styles)
High attention to detailing and finishing
Hero products
Graphic T-shirts
Outerwear (jackets, varsity styles)
Accessories (caps, small lifestyle items)
On-live phrases
“This is a very iconic Human Made graphic”
“Vintage-inspired, very collectible piece”
“Japanese craftsmanship with great attention to detail”
“Very unique design, stands out easily”
“Easy statement piece for your outfit”
“Features the slogan ‘The Future Is In The Past’”
Why people love it
Strong, recognisable identity
Collectible and limited-feel pieces
High-quality materials and finishing
Social proof
Founded by Nigo, a key figure in Japanese streetwear, with strong influence globally and worn by celebrities and streetwear enthusiasts
JACQUEMUS
Brand DNA
French fashion brand founded by Simon Porte Jacquemus
Known for its modern, playful take on French fashion
Minimal yet bold, strong silhouettes with unexpected proportions
Inspired by the South of France (sun, nature, sensuality)
Design codes (how to recognise it)
Clean silhouettes with unique cuts
Asymmetry, draping, and cut-outs
Neutral tones with occasional bright statement colors
Mini proportions (especially in bags)
Logo kept subtle but recognisable
Hero products
Mini bags (Le Chiquito 🔥)
Structured dresses
Tailored pieces with a twist
Statement tops (cut-out / draped styles)
On-live phrases
“This is a very signature Jacquemus silhouette”
“Minimal but still very statement”
“Very French style—effortless but chic”
“Simple piece but the cut makes it very special”
“Very flattering and fashion-forward”
“This is the kind of piece that stands out quietly”
Why people love it
Unique design without being too complicated
Strong identity but still wearable
Very photogenic and fashion-forward
Gives a high-fashion look with minimal effort
Social proof
Highly visible during Paris Fashion Week and widely worn by fashion insiders and celebrities
Seen on celebrities like:
- Kendall Jenner
- Jennie Kim
- Rihanna
MARDI MERCREDI
Brand DNA
Playful, youthful, fun everyday fashion with personality. Founded in South Korea. The brand name means "Tuesday" and "Wednesday" in French.
Design codes (how to recognise it)
Soft pastel and neutral colours
Relaxed, slightly oversized fits
Cute graphics- Dachshund and flowers
Layered, easy styling
Hero products
Graphic tees
Slim and cropped tees
Sweaters and casual tops
On-live phrases
“Cute and easy to wear”
“Perfect café-date outfit”
“Very Instagram vibe”
“Fun everyday pieces”
Why people love it
Comfortable but stylish
Adds personality to simple outfits
Great for casual and weekend wear
Social proof
Seen on K-pop idols such as NewJeans’ Minji, IVE’s Jang Wonyoung, Red Velvet members, Korean influencers and café-style creators. Popular across Korean street style and social media.
MARINE SERRE
Brand DNA
French fashion brand founded by Marine Serre
Known for blending high fashion with sustainability
Futuristic yet rooted in everyday wear
Strong identity with a mix of sportswear, tailoring, and street elements
Design codes (how to recognise it)
Signature crescent moon print 🌙
Body-hugging silhouettes and layering pieces
Mix of recycled / regenerated materials
Sporty + futuristic aesthetic
Patchwork and upcycled designs
Hero products
Moon-print tops & bodysuits (iconic pieces 🔥)
Second-skin long sleeves
Dresses with fitted silhouettes
Outerwear with a sporty edge
On-live phrases
“This is a very signature Marine Serre moon print”
“Very recognisable—you can spot this brand immediately”
“Futuristic but still wearable”
“Very strong identity, not a basic piece”
“Great for layering, very versatile styling”
“This one is more fashion-forward, for those who want something different”
Why people love it
Very unique and instantly recognisable design
Strong fashion identity (not mass / not basic)
Sustainable concept (upcycling, eco-conscious)
Popular among trendsetters and fashion-forward customers
Social proof
Strong presence at Paris Fashion Week, widely recognised for its iconic crescent moon print. Popular in global pop culture and performance styling, often seen in music videos and on stage. Also embraced by K-pop stylists and idols for its bold, body-hugging, statement look.
MAISON KITSUNÉ
Brand DNA
Paris-meets-Tokyo lifestyle brand founded by Gildas Loaëc and Masaya Kuroki
Blends fashion, music, and café culture into one identity
Effortless, clean aesthetic with a subtle, playful twist
Known for its “cool but not loud” everyday style
Design codes (how to recognise it)
Signature fox logo 🦊 (many variations like Chillax, Double Fox)
Clean, minimal silhouettes
Neutral tones with occasional soft colors
Small, refined branding (not overly flashy)
Parisian casual style with a Japanese touch
Hero products
Logo tees and sweatshirts (fox patch 🔥)
Cardigans and knitwear
Shirts with clean tailoring
Everyday essentials with elevated quality
On-live phrases
“This is a very signature Maison Kitsuné fox logo”
“Very easy, everyday piece—super wearable”
“Minimal but still has a nice design detail”
“Not loud branding, more subtle and refined”
“Very Parisian style—clean and effortless”
“Good for daily wear, won’t go out of style”
Why people love it
Timeless and easy to style
Recognisable but not too flashy
Good balance between casual and premium
Strong lifestyle branding (fashion + café + music)
Social proof
Worn by fashion-forward celebrities and creatives such as Blackpink members in casual styling, as well as artists within its own music label ecosystem, Maison Kitsuné is also popular among K-pop idols and stylists for its clean, effortless, everyday look.
MULBERRY
Brand DNA
British luxury leather goods brand known for timeless craftsmanship, heritage design, and everyday elegance. Mulberry blends classic British style with modern functionality, creating luxury pieces that are both practical and refined.
Design codes (how to recognise it)
Mulberry is characterised by premium leather craftsmanship, structured silhouettes, and signature hardware such as the Postman’s Lock. The designs are elegant, timeless, and understated, with a focus on durability and versatility in neutral tones.
Hero products
The brand is best known for its leather handbags, including tote bags, crossbody bags, and shoulder bags, as well as wallets and small leather goods.
On-live phrases
“A heritage British luxury brand known for premium leather craftsmanship.”
“This is a timeless investment piece that never goes out of style.”
“Made with high-quality leather for long-lasting use.”
“Elegant, practical, and perfect for everyday luxury.”
“A classic piece that elevates any outfit.”
Why people love it
Mulberry is loved for its exceptional leather quality, timeless design, and durability, making it a true investment piece that can be used for years while remaining stylish.
Social proof
Founded in England in 1971, Mulberry is one of the most iconic British luxury brands, globally recognised and carried by celebrities, royalty, and fashion enthusiasts for its craftsmanship and heritage appeal.
REST & RECREATION
Brand DNA
Korean fashion brand founded by Geum Eun Young
Known for relaxed, feminine “cool girl” aesthetics
Blends casual wear with soft sensuality and minimal chic
Everyday pieces designed to feel effortless but styled
Strong focus on comfort-first silhouettes with a fashion edge
Design codes (how to recognise it)
Soft, relaxed silhouettes (not overly tight, but still flattering)
Signature logo pieces (RR / Rest & Recreation branding)
Muted pastels + clean neutral tones
Off-shoulder, cropped, and asymmetric cuts
Casual essentials elevated with subtle detail
Sporty loungewear meets feminine styling
Hero products
Logo tanks & fitted tees (icon staples)
Off-shoulder tops and knits
Relaxed hoodies & sweat sets
Mini skirts with soft structure
Cropped cardigans and layering basics
On-live phrases
“This has that Rest & Recreation soft girl energy”
“Very effortless—looks styled but still relaxed”
“You can wear this daily, but it still feels fashion-forward”
“Simple silhouette, but the fit makes it stand out”
“Very Korean cool-girl aesthetic”
“Minimal, but not boring”
Why people love it
Easy to style in everyday outfits
Balances comfort with trend-driven design
Strong “soft feminine” identity without being too loud
Great entry point into Korean contemporary fashion
Pieces work well for layering and mix-and-match wardrobes
Social proof
Widely worn in Korean street fashion and café culture styling
Frequently seen on influencers and K-pop adjacent fashion circles
Popular on Instagram and TikTok “K-style outfit” edits
Recognised for shaping modern Korean minimal-casual aesthetics with a feminine twist
WE11DONE
Brand DNA
Korean contemporary street-luxury brand
Minimalist yet bold, blending streetwear with high fashion
Focus on oversized silhouettes, clean aesthetics, and premium feel
Gender-neutral, modern, and trend-forward
Design codes (how to recognise it)
Oversized / boxy silhouettes
Clean cuts with structured shapes
Minimal branding (often subtle logo placement)
Neutral tones (black, grey, white) with occasional statement pieces
Denim, washed finishes, and premium fabric textures
Hero products
Graphic / logo T-shirts
Hoodies & sweatshirts
On-live phrases
“This is a signature oversized Korean fit”
“Very on-trend, K-fashion style”
“Easy to style for both casual and smart looks”
“Premium fabric and cutting”
“Unisex piece, very versatile”
Why people love it
Trendy Korean fashion aesthetic
High-quality materials and tailoring
Unique oversized fit that stands out
Social proof
Founded by Kwon Da-mi (G-Dragon’s sister), and well-recognised in the Korean fashion scene, with strong influence among celebrities, influencers, and K-fashion trendsetters.
STAND OIL
Brand DNA
Korean contemporary accessories brand
Minimalist, modern, and trend-driven aesthetic inspired by everyday lifestyle
Focus on clean silhouettes, soft structure, and effortless styling
Known for using vegan leather materials with a refined, premium finish
Fashion-forward yet practical for daily wear
Design codes (how to recognise it)
Soft, structured bags with curved or rounded silhouettes
Minimal logo detailing for a clean, understated look
Smooth or crinkle-textured vegan leather finishes
Neutral tones with seasonal pastel and trendy colour drops
Simple yet elevated everyday designs
Hero products
Shoulder bags
Mini bags & crossbody bags
Tote bags in soft structured shapes
Textured / crinkled vegan leather bags
On-live phrases
“Made with premium vegan leather material”
“This is a very popular Korean minimalist bag style”
“Soft structure, very easy to match with any outfit”
“Lightweight and practical for everyday use”
“Simple but gives a very elevated look”
Why people love it
Trendy Korean minimalist aesthetic that is easy to style
Vegan leather material gives a premium look without heavy maintenance
Lightweight and functional for daily use
Clean design that works for both casual and smart outfits
Strong appeal among young fashion consumers looking for “quiet luxury” vibes
Social proof
STAND OIL is a well-known Korean contemporary accessories brand that has gained strong traction in the K-fashion market. It is widely featured across Korean fashion retail platforms and frequently styled by influencers and content creators in Korea and across Asia, especially within minimalist and “quiet luxury” bag trends on social media.
SOLID HOMME
Brand DNA
Korean contemporary menswear luxury brand that focuses on minimal, refined, and timeless design. It blends classic tailoring with modern silhouettes, offering a premium yet understated aesthetic that is easy to wear and style for everyday life. The brand is known for its quiet luxury approach, with strong emphasis on craftsmanship and versatility.
Design codes (how to recognise it)
SOLID HOMME is defined by relaxed tailored silhouettes, clean cuts, and minimal branding. The colour palette is mostly neutral such as black, navy, grey, and beige, with a focus on premium fabrics and refined construction. The overall look is modern, understated, and effortlessly sophisticated.
Hero products
Key pieces include tailored jackets and blazers, oversized shirts, trousers, knitwear, and elevated basics such as T-shirts.
On-live phrases
“This is a modern Korean luxury brand with timeless styling.”
“Very clean and minimal design that is easy to wear daily.”
“Premium tailoring with high-quality fabric and construction.”
“Perfect for both workwear and casual styling.”
“Effortlessly elevates your everyday wardrobe.”
Why people love it
Customers love SOLID HOMME for its sophisticated Korean minimalist aesthetic, excellent craftsmanship, and versatile pieces that can be worn across different occasions without going out of style.
Social proof
A well-recognised Korean contemporary menswear brand known for its refined tailoring and minimalist design language, widely worn by fashion-conscious individuals who appreciate understated luxury.
