Designer Kunihiko Morinaga established ANREALAGE in 2003, branding it with a name that combined “A REAL, UNREAL, and AGE.”. The name, ANREALAGE was born from a desire to create real clothes for everyday use while utilising ultimate dimensions, original concepts, and unique elements. The collections utilise three key elements. These are “hand craft work”, “conceptual shaping” and “technology” under the mantra of “God is in the details”.