Seoul-based brand We11done — pronounced “well done”— was founded by Dami Kwon (sister of famous South Korean pop star G-Dragon) and Jessica Jung. They opened their concept boutique Rare Market in 2014, a concept boutique with curated selections from emerging international designers.. A year later, We11done debuted with a collection of athleisure and streetwear-inspired styles, merging late 1990s and early 2000s aesthetics. The brand offers functional yet sleek oversized cut and bright-coloured men and women apparels.